Steven en Joke LePoole
Founders Max Foundation.nl
MintoA supported max foundation when we only had a rough idea of where we were going. They encouraged a very simple productized approach which still sets us apart in an unnecessarily complex project-driven segment. In addition, MintoA developed a segmentation framework, brandkey and positioning towards these segments that -ten years later- still is as alive and relevant as when he wrote it! Max foundation owes a significant portion of its success to their ability to translate conceptual ideas into action. It has contributed for our foundation to become a study case for the Harvard Business School.